PNN – A Hebrew-language media outlet Maariv has acknowledged that, in the digital realm, Israel’s traditional tactic of portraying itself as a victim is no longer particularly effective.
According to the report of Pakistan News Network; Yaniv Levitan—a lecturer and expert on information warfare at the University of Haifa—wrote in an op-ed for the newspaper Maariv that one reason for the growing animosity toward Israel within the international community is that the country continues to rely on tools from the last century to shape global public opinion.
According to this Zionist expert, social media activists have succeeded in wresting control of the public opinion landscape from Israel via social networks—a development that has left Israel in a reactive position. Meanwhile, Tel Aviv must seek a way to reshape its global image, moving away from its perception as a warmongering entity.
This expert acknowledges that for years, Israel has sought to consolidate its global standing by portraying itself as a victim. However, in a world where digital media are governed by algorithms that favor extreme emotions, oversimplification, and rapid consumption, such propaganda has become an obsolete tool—swallowed up by the surrounding media noise. It has become clear to all that Israel is operating in the 21st century using 20th-century methods; the result—the exposure of the regime’s true face—has led to the continuous erosion of its international legitimacy.